During the past year, firms in Lebanon and around the globe were hit by constant lockdowns due to the pandemic. Governments restricted physical interactions and people were no longer allowed visiting malls, big department stores or even small shops around the corner. While weeks passed by, most enterprises and especially the owners of SME’s and […]
Trends Shaping The Market in Lebanon In today’s series, we examine the competition among advertising agencies in Lebanon: the good, the bad and the ugly facts. If you think the advertising business (especially digital) is lacking competition in Lebanon, you haven’t been paying attention. Our experts interviewed below all seem to agree on one thing: […]
Trends Shaping The Market in Lebanon In today’s series, we examine how digital marketing agencies in Lebanon can stand out from the crowd. Standing out from your competition is critical to an agency’s success. However, competition for consumer dollars is higher than ever before, especially in this economy. While most people understand transforming a brand […]
A simple formula to keep in mind when drafting copy for digital channels. Remember to use this formula as you tell a story, be conversational, and make a connection by speaking your audience’s language. A quick tutorial showing PAS formula in action We thank everyone for their interest in our blog section. Our objective is […]
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