Info
- Client : The BBQ House
- Business Type :Local Fast Food Chain
- Audience :Young adults, families, budget customers, and foodies! Typical age bracket: 18-39
Objective:
Set up Facebook and Instagram pages to reach more customers and engage with them online
Step 01
Challenge
Young adults are one of the fastest growing demographic segments in Lebanon. The challenge is to visually position the brand on social media to attract new customers and boost repeat visits. A lot of these customers tend to have a faster pace of life. They are more active online and many of whom have just started out their careers.
Step 02
Solution
Optimize the brand reach on Facebook, Instagram, and Zomato to reach the primary audience (young adults). One solution was to create engaging visuals and competitions to particularly appeal to foodie Millennials. Foodies are extremely active on social media, they are nutrient conscious, value organic ingredients and freshness. These points have all been taken into account when introducing new dishes or communicating key benefits. Direct communication is always personalized and complaints were taken care of on the spot. This technique generated increased automatic followers on Instagram especially, and exponentially increased repeat visits.
