Info
- Client : Nahaz Investment Company
- Business Type :Corporate Investment
- Audience :Corporates and High Net Worth Individuals
Objective:
Arabic copywriting
Step 01
Challenge
Create content that is creative, easy to read, compelling and optimized for search engines. It’s a challenge to transfer generic ideas and customize them to a local culture such as that of Saudi Arabia. In most cases, one may find a complete expression or a sentence that works well in one Arab local culture but not in another. Furthermore, the brief was communicated on the phone following excerpts and succinct summaries in English language. So we literally had a couple of pages to work on and expand.
Step 02
Solution
Arabic is a highly meaning-sensitive language. It also requires someone with a comprehensive knowledge of the nuances of the language. We were able to factor in the mindset and culture of the target audience while providing true and accurate information about the products the client is promoting.
– Please check out http://nahaz.sa/ar/ to review Arabic copywriting.
