Info

  • Client : BSO (Business Services Office)
  • Business Type :Recruitment, Insurance, Travel and Event Management
  • Audience :Recent graduates, experienced professionals, parents and small business owners
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Objective:

Revive BSO’s travel and ticketing services and touch base with new clients in Al Metn area.

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Step 01

Challenge

BSO is a renowned company, mostly known for its recruitment services. The challenge was to breathe life into other strategic business units such as insurance and travel.

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Step 02

Solution

Insights revealed that BSO’s customers read Lebanon Opportunities magazine and surf their Facebook and Instagram accounts right after the daily television news program. Talks are currently underway with the magazine to launch an advertorial. In parallel, a series of highly targeted Facebook posts and animations are published on a bi-weekly basis. Facebook lead generation forms were used to spread awareness and drive sales. Social media campaigns alone generated over 500 leads in a month’s time.
 

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