Connecting with your audience on social media requires time, thought and planning. In this article, we ask digital marketing experts in Lebanon about the social media tools they use to streamline their online communications.

Maria Etre
Social Media Manager at Leo Burnett MENA
Personal Blog: Indiedoodles

During my years of social media practice, I have worked with HootSuite.

It has helped me manage multiple accounts at a very efficient way. The classification of clients in different tabs along with the instant notifications that decrease the time of response which gives your clients more credibility – were my main favorites of the platform.

Hootsuite has evolved tremendously since 2014, they have ridden the wave of technology and addressed certain points that have been a hindrance back then. One can manage several social media channels at the same time for various clients. The statistics also play a major role in studying the brand you are managing, along with the active times that aid you in posting.

I have tried several other platforms, I still find the user journey of HootSuite very easy, sufficient and efficient in terms of social media management.

Abed Jrab
Digital Marketing Manager at Beesline

We are living in a world where Social Media has become the hottest topic of all times, companies and individuals are fighting over this digital presence to showcase themselves and their businesses.

Back in the days, it used to be a race of precedence, nowadays it is a competition for the share of voice, what matters is our audience, how we engage with them, walk them through the story of our brand.

The hardest of all is how to retain this share of voice and keep them coming back for more, this is why working hard on social media alone isn’t enough anymore. We need tools to help us organize, gather data and insights about our audiences and these tools became the success factor that differentiates a digital marketer from another.

As a Digital Marketing Strategist, I use lots of tools that help me understand how I am performing better.

I have chosen 3 tools to share for Social Media Marketing

1. HootSuite

HootSuite is a Social Media Management platform that helps us:

– Schedule content on all social networks

– Social listening, monitoring social networks through dedicated hashtags

– Analytics, help measure and share effectiveness of our social media content and campaigns

– Creating campaigns like contests, generating leads and beautiful galleries

2. Iconosquare

Iconosquare is an Instagram Analytics & Management Platform with the following features:

– Getting deep insights

– Manage Instagram activity

– Search, schedule and organize content

– Find the best influencer

3. Onlypult 

Onlypult is a pure multi scheduler application for Instagram that lets you schedule tons of posts at the same time. This tool is an automated one which delivers your content to Instagram without pushing a notification for you to approve.

Definitely, it all depends on your business objectives in order to know what are the best tools to use for your business because there no one single tool in the world that can offer you everything.

Abdul Rahman Alieh
Digital Marketing Director at SocialWeTalk

There are a handful of social media tools that allow you to create content on the go, including professional-looking images, animations, and video. Below, I’ll share with you 3 tools I use that’ll definitely help you create better engaging content for your social media profiles.

1. Canva

Canva is a design tool built for non-designers. It’s very easy to use and it actually offers a quick tutorial upon setting up your account to get you going. It offers various custom templates which you could use on the spot for different social media platforms, blogging and ebooks, email headers, and ads.

2. WordSwag

WordSwag is a mobile application perfect for matching quotes to images. You can search for free images via pixabay or you can upload your very own. It’s very easy to use and saves me a lot of time.

3. Ripl

Ripl allows you to turn simple images to quote animations. It’s a paid tool $9.99 per month, but it’s totally worth it if you have a lot of products to showcase. There’s a free version if you don’t mind seeing a Ripl watermark in the lower-right corner of your image. When you’re done, you can share your animation anywhere, including Instagram.

What do you think? Does your social media marketing team use any of these tools?