What could possibly make a regular Lebanese social media user share a post? Let’s consider Roadster Diner’s facelift, an identity refresher that revolves around a journey. It’s still unclear how people -and particularly loyal customers- are reacting to it. Rebranding can potentially revitalize the brand, but apparently messing with something so emotional, so engraved in people’s hearts and minds can potentially take a turn to the worse.

Is Roadster Diner’s new refresher, a classic “New Coke rebranding failure”?