Human Being invented Social Media. In return, social media rehashed the World.

Social Platforms are nowadays, the largest yet loudest platform that connects you to the whole World. The propensity to share opinions and state of mind in real-time has transformed the way we do life and it is also transforming the way we do business.

And speaking of business, have you noticed the huge number of pictures and slogans of political candidates for parliamentary elections scattered on your social newsfeeds?

Yes. Elections are business. Thus, candidates rely heavily on social media and online campaigns to increase their recognition in today’s crowded market, also to improve their adherents’ loyalty.

Although public network shall be utilized to improve campaign engagement and reinvigorate Lebanese democracy, yet ours have an obviously different purpose.

A candidate’s image and online popularity are largely significant down the line. Thus, many of those who are (or not) in power, are striving to maintain yet darn their notion in this hustle and bustle through allocating tens if not hundreds of thousands of dollars, absolutely, online.

Specifically, platforms like Facebook and Twitter authorize candidates to directly get across voters, even to mobilize supporters and influence the public agenda.

Nevertheless, the good (and bad) thing about social networks is that affairs could alter at the last minute and we might be facing a lot of surprises during the elections.

Yet, and apart of all those motives and “must dos”, what I’d like to query at this point is the following: are tomorrow’s victors dependent upon the excellence of their IT cells?

The answer is at your polling station!