Trends Shaping The Market in Lebanon

In today’s series, we examine how digital marketing agencies in Lebanon can stand out from the crowd.

Standing out from your competition is critical to an agency’s success. However, competition for consumer dollars is higher than ever before, especially in this economy. While most people understand transforming a brand always start with the customer, far too many businesses fail to put it into practice. Today we interview some of Lebanon’s digital marketing experts on challenges faced by entrepreneurs in today’s market.

Mohammad Mortada ? LinkedIn Profile | Website

I can probably name 5 to 10 digital marketing agencies in Lebanon that actually obtained solid positioning in the market, while the vast majority are ranked as “class B” agencies and fight for the crumbs overlooked by titans. The only thing that would make an agency stand out is the consistent quality of work. No promotional campaign can come nearly as effective as documented case studies that show statistical performance results. The rest of the marketing tactics are icing over the cake. Any high-ranking executive will do their research to determine the ROI of going into business with an agency.

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Charbel Ghanime ? Linkedin Profile

I had a discussion about this on a personal level with a colleague not long ago. The discussion began as a question on automation. In the near future, we will be seeing automation replace a lot of mechanical jobs. We will also see a lot of tools that will make previously technical jobs such as coding or SEO become much more accessible and easier for inexperienced individuals. The conclusion of our discussion was that creative thinking can never be automated fully. This brings me to the answer to this question. Creative is the core of any agency and should be the highest priority for standing out. Your portfolio is your business card, and constantly pushing the boundaries when it comes to creative is the only way a digital or traditional agency can stand out.

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Kamal Chelhot ? Linkedin Profile

There are many ways to stand out for digital marketing agencies in Lebanon as long as the identity is clearly defined, and their edge is put forward. One way is to present themselves as having a unique service or more advanced offerings than the rest.

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Abdul Rahman Alieh ? Linkedin Profile

A lot of traditional agencies don’t rely on data- they’re so focused on creative. In this day and time, this doesn’t work anymore. The future is here and it’s all about marrying data with creativity. This means that digital marketing agencies in Lebanon will have to make sure their designers can dissect data in creative ways. It’s the age of the customer. We have to look at what customers will be doing, and then translate that into brands and value propositions.

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Stay tuned as we discover in the next series how our panel of digital marketing experts see competition in the market.