Are you looking to grow a larger and more engaged Twitter following?

Twitter is low cost and viral in nature, which makes it a favorite tool for everyone. Yet, may people wonder what they don’t get as much engagement on Twitter as they do on other social platforms.

Below, I share with you 10 actionable tips you can take to improve your brand’s presence on Twitter.

1. Share original content. Given the nature of Twitter, people want fresh information. Be unique! Share breaking news or original content and you will increase your chances of being followed on Twitter.

2. Ask for a retweet. Asking for a retweet generates 3-4 times the amount of engagement. Just add ““please retweet” at the start or end of tweet.

3. Include a Picture, Always! Tweets with images generate 150% more retweets than text-only tweets. Upload it natively (directly on to Twitter). This will ensure it’ll be visible on the timeline. Don’t use a third party image host.

4. Thank others for retweeting you. Let them know that you are appreciative. This will help you build a relationship with them.

5. Retweet Others. Building relationships on Twitter is very important, especially with influencers. Retweeting their tweets will help you build good rapport with them and increase your chances of retweets.

6. Be part of the trend. Check out what’s trending and participate in the conversation. Add your 2 cents! But make sure you leave unique content and don’t be afraid to show your personality. Hilarious comments/ memes have potential to go viral!

7. Use hashtags. If you’re not sure what hashtags to use, why not check out a tool like Ritetag. It’ll help you reveal stats for each hashtag!

8. Schedule your tweets using tools like Hootsuite. If you don’t have time to tweet, or if your customers are in a different timezone, then it’s better to schedule your posts. Just make sure to follow a certain content strategy (tone of voice, hashtags, images, using questions…). We at SocialWeTalk, use Later and Hootsuite to help our clients post engaging content around the clock.

9. Be active offline. If you own a store, or if you engage with people in conversations all day, have them know you’re on Twitter. Add your Twitter handle to email signatures, business cards, A5 plastic stands on your store’s counter, flyers, etc…

10. Use the power of testimonials. If you stumbled upon a useful blog post on Twitter, or tried out a new service/ product, you may want to leave a positive review. This will not only help you position yourself as a reader/follower to best practices in your niche, but will encourage people and brands to retweet your testimonial, thus increasing your exposure.

Of course there are more tips to increase engagement on other social media platforms as well. Let me know if you need more info and I am happy to help 🙂