“Good artists copy; great artists steal” – the famous words of Picasso, revived by Steve Jobs, ring true today as the world complains that Instagram’s new Stories feature copied Snapchat.

Instagram Stories is a new feature that lives at the top of your newsfeed and allows you to pop in a stream of photos that expire after 24 hours, just like Snapchat. You can try following mine, for example, for endless pictures of my cat.

First of all – let’s acknowledge the elephant in the room: Instagram basically copied the entire concept of Stories verbatim. Everything from the way you create them, to how you browse through is clearly influenced by Snapchat and it’d be silly to say otherwise.

Here’s the thing, though: Instagram’s Stories feature takes what Snapchat built and out-innovated them with their own spin on the storytelling interface.