During the past year, firms in Lebanon and around the globe were hit by constant lockdowns due to the pandemic. Governments restricted physical interactions and people were no longer allowed visiting malls, big department stores or even small shops around the corner. While weeks passed by, most enterprises and especially the owners of SME’s and Startups became haunted with the idea of suffering significant losses in revenue, which would lead to a permanent closure! Among the most affected, we can cite personal care salons, gyms, jewelers, dine-in restaurants, clothing & apparel, furniture, consumer electronics, gift shops, etc. Even grocery stores and supermarkets were slightly impacted due to social distancing obligations.

Here’s the Google searches for Instagram in Lebanon in the past 5 years. With Instagram gaining popularity, so is your chance of thinking of a product or service people are looking for, creating an e-store on Instagram, and starting your business.

So, you will need to think of a product/service people actually want? How do you start?

Facebook groups are a great way to search for a product people are after. Look for posts from people asking advice about products/ services then look at the number of likes and comments.

Once you settle on an idea, you will need to market it. In this time of global disruption, and thanks to the Internet technology, social media and web design companies, can help you start off your business.

We had indicated in our previous blog post, that Social Media Marketing was a quick and easy solution to start selling your products online. In this article, we will outline a more advanced solution to expand e-commerce business beyond your expectations!

E-commerce and Web Design:

Nowadays, people and organizations can buy or sell almost anything online. Electronic Commerce is the process of buying and selling goods, products or services over the Internet. Here are the main business models on which the top e-commerce companies worldwide are based on:

• Business-to-Consumer (B2C): Amazon and Alibaba.
• Business-to-Business (B2B): LinkedIn, Skype for Business and BulkBookstore.
• Consumer-to-Consumer (C2C): eBay.

Many advertising agencies in Lebanon, can help you create a virtual storefront from scratch and cover all your e-commerce shop requirements from designing a simple website, creating a mobile app to building a custom e-commerce website.

E-commerce Consulting:

As experts in the online business, we will conduct a market research to optimize your online presence and will assist you in defining your goals and target audience. As a result, your site will receive increased traffic while you reach new markets making higher profits.

In addition, we will advise on the best e-commerce CMS and CRM software for your e-business needs. While the appropriate Content Management System will help you manage your website, update content, integrate a payment portal, etc.; Customer Relationship Management is another crucial tool which will help you manage your clients by gathering data and insights about their buying journey, tracking their purchasing behavior and shipping preferences, sending them personalized e-mail campaigns, etc.

E-commerce Branding & Marketing Strategy:

Our creative designers will shape your online image through colors and attractive visuals whilst our marketing experts will focus on defining your Unique Selling Proposition (USP) so your site stands out from your competitors. Furthermore, they will set a Digital Marketing Strategy matching your brand values and goals. Our team will cover many areas including: E-mail Marketing Campaigns, Paid Search, Web & Social Media Ads, Analytics and Reports, Competitors Comparison, etc.

Through a social media marketing campaign that we managed, and in two weeks only, we helped So Good, our client that sell Beauty & Cosmetics Products, to increase their online store traffic from 10 visitors per day up to 40 per day!

E-commerce SEO Services:

This is one of the most important aspects of your digital store; without a proper Search Engine Optimization methodology, your website won’t appear on the first page of Google for instance. And if you can’t offer your potential customers a personalized shopping experience, or if you have poor copywriting where they can’t find comprehensive product descriptions, or if they find that the checkout process is too long, then they won’t finish their buying journey which will lead to more bounce rates and a drop in sales leads. A good example here, is how we helped our client “Essmak” to increase their Page Views by 150% and reduce their Bounce Rates of 4.5% in a single month.

On the other hand, Mobile Commerce in Lebanon is growing with more people making digital purchases through their smartphones. The more time they spend on your site, the better. Therefore, we will build an optimized and responsive online store to reach a wider audience, drive more traffic and turn first-time visitors to loyal customers.

E-commerce UI & UX Best Practices:

Our team of designers and web developers follow the latest industry trends and use the necessary tools to design attractive websites.Our aim is to create a friendly User Interface that will be translated into an enjoyable User Experience for the page visitors. When potential customers visit your site or mobile app for the first time, they should be able to quickly find what they are looking for and easily navigate from one page to another. This positive experience will boost your revenue and will bring you more sales leads for your products or services.

So, if you are wondering whether your business needs a mobile app, a custom web design or e-commerce solutions, we will be happy to advise you further on the best answers for your enterprise.

Feel free to Whatsapp us or send us an email anytime and ask for our Web Development Packages.