Info
- Client : SBO- Sho Badak Online
- Business Type :E-commerce- Fashion items
- Audience :Fashion-savvy yet price-sensitive customers
Objective:
Set up e-commerce platforms and transform selling from in-store into online
Step 01
Challenge
Promote fashion items (sunglasses, watches, faux bijoux, wallets, bags) to different market segments across Lebanon. The challenge was to promote numerous posts on Facebook and Instagram in Arabic and English, each targeting a different audience. Content creation and designs had to be carried out in a young, witty, out of the box and trendy tone of voice.
Step 02
Solution
We conducted a series of professional photo shooting sessions. Images were then photoshoped to ideal social media dimensions. We created a Shopify website and added over 2000 SKUs in a record time. Social media promotions encouraged customers to share content, tag friends and ultimately shop on-site. In addition, Google advertising was used to invite customers to the site.
The client was able to make unprecedented sales figures during the very first month of the campaign. Mothers Day campaign cleared out the store’s Swarovski inventory in a week.
