Info
- Client : BSO (Business Services Office)
- Business Type :Recruitment, Insurance, Travel and Event Management
- Audience :Recent graduates, experienced professionals, parents and small business owners
Objective:
Revive BSO’s travel and ticketing services and touch base with new clients in Al Metn area.
Step 02
Solution
Insights revealed that BSO’s customers read Lebanon Opportunities magazine and surf their Facebook and Instagram accounts right after the daily television news program. Talks are currently underway with the magazine to launch an advertorial. In parallel, a series of highly targeted Facebook posts and animations are published on a bi-weekly basis. Facebook lead generation forms were used to spread awareness and drive sales. Social media campaigns alone generated over 500 leads in a month’s time.