Our numbers are never wrong, yet they construct the best way in determining our data-driven approach in finding accurate metrics. The data resulting from online analytics help you identify inefficiencies and misinterpretations in order to adjust your messages and drive improvements in the marketing activity. Additionally, you can benefit from a customized reporting option where you have a direct access in order to recognize targeted reports on social media platforms, and a free website analysis that helps you to identify your authentic and reliable audience.
Before delving into what makes online analytics important, let’s define their role. Online analytics are generally referred to as the reporting, measurement, and analysis of digital channels in order to understand and optimize their performance. Examples include the following metrics: website visitors, demographics, geolocation, interests…
These metrics along with many others are important to determine whether or not you’re meeting your KPIs. They give you an indication whether you’re targeting the right audience and pave the way for future development of your overall digital strategy.
Online analytics are not just about setting up a monthly report to show the number of visitors on your site. They truly require analysis. Metrics should be interpreted in light of certain occasions like seasonality or buying habits. Understanding the behavior of your audience online allows you to tailor your online presence to your audience’s needs and ultimately define future goals. This understanding is what makes SocialWeTalk one of the top media agencies in Lebanon.
At SocialWeTalk, we’ll advise you whether you’re moving closer to your objective or the other way around, by arming you with educated suggestions based on actual data, as opposed to hypotheses and opinions. If you’re running search engine marketing or recently invested in a search engine optimization strategy, online analytics will reveal to you whether these techniques have actually driven traffic to your website.
If you’re eager to improve the user experience on your website or social media channels, please fill the form below to schedule your free consultation. Not sure what services you need? Try our digital finder tool!