Content Marketing: Is it Right for My Business?

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SocialWeTalk adapts content and copywriting services in reflecting the efficiency of the online marketing strategy, while establishing the brand or product as a thought leader in its relative industry. Content marketing is an art, the essence of which is delivering a consistent stream of valuable information to customers, who will ultimately reward you with their business.

The content strategy abided by SocialWeTalk improves the connection with your target audience, customers, industry leaders, media and others. In the end, behind every proficient marketing strategy, there is a great content and optimal writing style.

But what exactly is Content Marketing?

The Content Marketing Institute defines content marketing:

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Many businesses underestimate the power of organic search and believe paid search to yield better results. While this may prove true in the short term, marketing is truly impossible without great content. By understanding how local communities engage with Google and other search engines, combined with insights from social media interactions, we can come up with the right content recipe for the brand.

SocialWeTalk provides you with a road map for effective content strategies. The purpose is to convince and convert. With social sharing in mind, infographics, quizzes, videos, images and webpages are all tools that will help your brand gain recognition as a though leader. It’s about providing value.

The secret is to attract prospects by creating valuable content they actually want to engage with. At SocialWeTalk, we are happy to guide you through the process of developing stories that compel customers to act, without the hard selling. Relevant content marketed to the right audience at the right time will help position your brand as a trusted leader in its industry. It’s how stories come to life! Not sure what services you need? Try our digital finder tool!

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